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Abbie Moore
Chief Product Officer, Adopt-A-Pet
After a decade in the entertainment industry, Abbie Moore left to pursue her dream of changing the world for animals. After a stint learning the ropes at an animal welfare organization, she became employee #2 at Adopt-a-Pet.com, a then-fledgling non-profit website that allows people to view pets in animal shelters and rescue organizations all over North America. Sixteen years later, Adopt-a-Pet.com, with Abbie as Chief Product Officer, is one of the top industry leaders in the pet acquisition space, with millions of unique visitors and over 270,000 adoptable pets on the platform. In 2017, Abbie spearheaded the creation of Rehome, a groundbreaking product that facilitates peer-to-peer pet adoptions.
Abbie is passionate about no-holds-barred innovation and loves to find the sweet spot where customer value and business goals intersect. She’s a proponent of Lean Startup methodology, and has been written about by Eric Ries (she also contributed to Eric’s book The Startup Way). She specializes in organizational and product strategy and loves the OKR goal-setting framework. She's also co-authored two books about animal behavior: The Total Dog Manual and The Total Cat Manual.
Abbie resides in Claremont, California with her husband, daughter, and two dogs. In her spare time, she loves to eat pie in bed while watching episodes of The Office on Netflix.