Darren Guarnaccia
SVP of Product Management, Hootsuite
Darren Guarnaccia is the SVP of Product at Hootsuite, the global leader in Social Media management. Darren brings over 20 years of experience in marketing technology and over 25 years of high-tech experience to his role at Hootsuite, where he leads the company’s product management, product strategy, and product marketing functions.
Previous to that, Darren was at CrownPeak, where he held the position of Chief Product and Strategy Officer. There, he built out the product marketing function and unified the product management and product strategy functions. Previously, as CMO at Lytics, a leading independent player in the CDP space, he developed the demand generation function from the ground up. Before Lytics, he was Executive Vice President in several roles over a 10-year career at Sitecore, including Chief Strategy Officer—playing an instrumental role in establishing the company’s market-leading product strategy, go-to-market motions, and partner ecosystem. Throughout his career, Darren has played roles at the intersection of product, strategy and go-to-market and brings his customer outcomes focus to everything he does.